Heute minus Früher
Illustrations for »Heute Minus Früher«, a campaign of AWO Köln.
This campaign shines a light on antifeminism and its threats to our society by reminding us that feminist progress is hard-won—and never guaranteed. Through four illustrations, we revisited key milestones:
the 1969 Stonewall resistance
the 1973 Pierburg strike
the 1977 marriage law reform
the 2017 #MeToo movement
These illustrations appeared on coasters and online. One side of each coaster featured the phrase „Früher hätt’s das nicht gegeben“ (“That wouldn’t have happened before”), while the reverse showed a cropped image, a year, and a QR code. Scanning the code led to a website revealing the full illustration and the story behind it.
Concept, design and technical implementation: Büro Gestalten
2025
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Longlist World Illustration Awards 2025